On April 24th, when attending the annual analyst meeting, ZTE Executive Director He Shiyou focused on the mobile phone business. He said that ZTE hopes to reverse the decline in the profit margin of the mobile phone business this year, and it is expected to double the global smartphone sales compared with last year. Above, it reached 30 million units, and it may reach 100 million units by 2015.

Hopefully, 30 million smartphones will be sold this year

Last year, ZTE ’s terminal products achieved operating income of 26.933 billion yuan, an increase of 52.63% year-on-year, but the gross profit margin decreased. In 2011, the gross profit margin of ZTE ’s consumer-grade product sector was 15.18%, a decrease of 3.81% from 2010.

In this regard, He Shiyou said that since mobile phones contribute more to the overall revenue, which will affect the overall profit margin of ZTE, ZTE ’s goal in 2012 is to increase the profit of mobile phones.

He revealed that ZTE's global smartphone shipments reached 15 million last year, an increase of 27% compared with 2010, and this year's goal is to exceed 100% growth. The focus will be on mid- to high-end machines ranging from 1,500 yuan to 2,500 yuan.

The market research organization Gartner released a report on global mobile phone manufacturers' sales in the fourth quarter of 2011, saying that ZTE surpassed LG on the sales list and became the fourth largest mobile phone manufacturer in the world.

ZTE hopes that its global smartphone sales will reach more than 30 million units.

Focus on high-end mobile phones

He Shiyou said that terminal manufacturers will mainly compete for services in the future. In the future, we will focus on the layout of mid-to-high-end mobile phones, especially high-end flagship models, to enhance global brand awareness, and social channels can be in close contact with consumers.

He said that ZTE will continue to improve the model grade, focusing on the star models Blade and Skate, rather than launching new models. In addition, in February of this year, ZTE cooperated with Sprint Nextel to launch OpTIk, the first tablet computer in the United States. This tablet uses the Android operating system, with a contract price of $ 100 and a non-contract price of $ 350. He also expects his global tablet sales to double this year.

He also mentioned that ZTE has increased its support for social channels and plans to account for more than 10% this year.

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